mac/brand - Find out what is essential to the brand

Systematically evaluate and manage brand

Establishing and managing brands has been the queen of all marketing disciplines since the beginning. The mac/brand family of products provides an overview of where companies stand with their products and relate brands to their possible ideal positions. All analysis tools are based on scientifically founded models and provide answers to the key questions of brand management.

Your benefits

  • Analysis of brand image and determination of psychological brand value (brand equity)
  • Driver of psychological brand value
  • Distillation of brand core
  • Analysis of strengths and weaknesses of the brand compared to most important competitors
  • Brand Steering Board for implementation of brand-technical optimization measures