mac/concept - Find out what tomorrow's customers want

Correctly assess market chances

The flop rates for new product introductions lie between 30% and 90%, depending on industry. The main reason: the market potential was completely overestimated. mac/concept provides a differentiated and proven set of tools from the assessment of general market chances to a detailed analysis of the market potential for certain product/price combinations.

Your benefits

  • Insights into the concept within a target group
  • Valid assessment of market chances
  • Detailed knowledge of importance and price tolerance (willingness to pay a certain price) for certain product attributes
  • Valid market potentials for certain products at specific price positions
  • Determination of threshold prices
  • Reduction of flop risk when introducing new products/concepts