Facts & figures

Areas of activity

Market research and business consulting in the fields of marketing and sales

Foundation als GmbH

March 1997

Four partners

Dr. Jürgen Eisele, Markus Mayer, Hannes Wölfer, Stefan Seng


52, mainly with university degree in economy, psychology, and social sciences

Scientific advisory board

Uni. - Prof. Dr. Wolfgang Fritz (TU Braunschweig)


in the top 5 owner-managed German market research institutes 
("Context" 2015; "Planung & Analyse" [Planning & Analysis] 2015)


 ESOMAR (World Association of Opinion and Marketing Research Professionals), 
 BVM (Professional Association of German Market Researchers)

Partner organizations

National and international field organizations for primary data collection (exclusively companies that meet the quality standards set by ESOMAR, BVM, and ADM)

ISO certification

Our high quality standard is defined and guaranteed by DEKRA according to ISO 9001:2015 (quality management systems), and DIN ISO 20252:2012 (international quality norm for market-, opinion- and social research) which is verified regularly