Facts & figures

Areas of activity

Market research and business consulting in the fields of marketing and sales

Foundation als GmbH

March 1997

Partners

Markus Mayer, Hannes Wölfer, Stefan Seng

Team

52, mainly with university degree in economy, psychology, and social sciences

Scientific advisory board

Uni. - Prof. Dr. Wolfgang Fritz (TU Braunschweig)

Ranking

in the top 5 owner-managed German market research institutes 
("Context" 2015; "Planung & Analyse" [Planning & Analysis] 2015)

Membership

 ESOMAR (World Association of Opinion and Marketing Research Professionals), 
 BVM (Professional Association of German Market Researchers)

Partner organizations

National and international field organizations for primary data collection (exclusively companies that meet the quality standards set by ESOMAR, BVM, and ADM)

ISO certification

Our high quality standard is defined and guaranteed by DEKRA according to ISO 9001:2015 (quality management systems), DIN ISO 20252:2019 (international quality norm for market-, opinion- and social research) and ISO/IEC 27001 (international standard for information security Management) which is verified regularly