mac/mediaadtracker - Find out whether the advertising works

"Half the money I spend on advertising is wasted; the trouble is I don't know which half!"

Had Henry Ford, to whom this quote is attributed, known the possibilities of modern advertising tracking, he would have known which half.

Your benefits

  • Reliable measurement of central key performance indicators in the area of communications policy
  • Time series analyses
  • Detailed evaluation of advertising effects
  • Early recognition of wear-out effects
  • Ability to react quickly to changes in the market (e.g. competitor campaigns)