mac/mediaadtracker - Find out whether the advertising works
"Half the money I spend on advertising is wasted; the trouble is I don't know which half!"
Had Henry Ford, to whom this quote is attributed, known the possibilities of modern advertising tracking, he would have known which half.
Your benefits
- Reliable measurement of central key performance indicators in the area of communications policy
- Time series analyses
- Detailed evaluation of advertising effects
- Early recognition of wear-out effects
- Ability to react quickly to changes in the market (e.g. competitor campaigns)