mac/semantics - Find out how customers think

Record and quantify associations

The measurement of associations plays an important role in market research. Nonetheless, up to now there have been no valid measurement models to record the complex world of ideas concerning brands, products, companies etc. mac/semantics analyzes what goes on in the minds of target groups and combines the respective strengths of qualitative and quantitative approaches.

Your benefits

  • In-depth exploration of inner images and attitudes
  • Uncovering of preconscious thought contents
  • Valid quantification of associations
  • Numerical values provide unequivocal results
  • Flexible, open system
  • Efficient and simple implementation
  • Representative results