mac/delight - Find out what really delights customers

Delight your customers with method

More than ever companies today are faced with the task of creating emotional and unique brand experiences in order to delight their customers. Because only delighted customers are loyal customers who actively recommend their brand in the market. Delight is therefore also a key to attracting new customers!


Your benefits

  • Integrated approach to delight management
  • Identification of delight factors
  • Systematic assessment of delight characteristics
  • Evaluation of the characteristics using their delight intensity
  • Development of operative measures for creating delight
  • Performance control using mac/delight index
  • Use of innovative mix of methods