mac/value - Find out where the ideal price lies

Greater profits through ideal pricing

In the past years cost reduction has been a hot topic. Today, the only maneuvering room many companies see for achieving acceptable margins is in their pricing. mac/value provides information about what customers realistically would be willing to pay for a product or service.

Your benefits

  • Scientifically valid analysis of price-distribution function and optimal pricing
  • Identification of price thresholds
  • Assessment of realistic sales volumes for alternative price positions and competitive scenarios
  • Information about price tolerances for individual product components
  • Profit maximization through differentiated prices