mac/value - Find out where the ideal price lies
Greater profits through ideal pricing
In the past years cost reduction has been a hot topic. Today, the only maneuvering room many companies see for achieving acceptable margins is in their pricing. mac/value provides information about what customers realistically would be willing to pay for a product or service.
Your benefits
- Scientifically valid analysis of price-distribution function and optimal pricing
- Identification of price thresholds
- Assessment of realistic sales volumes for alternative price positions and competitive scenarios
- Information about price tolerances for individual product components
- Profit maximization through differentiated prices