mac/explore - Find out how to look deeply into the mind of the consumer

Explore and understand consumer insights

Merely determining numerical values, measures, and key figures, or deriving Statements about structures, frequency, and quantifiable differences often provides an insufficient basis for a successful market study. Whenever one has to plumb the entire depth of a topic, mac/explore provides you with a suitable set of tools.

Your benefits

  • In-depth knowledge of motives, motivations, assessments, etc. concerning target groups and stakeholders
  • Insights into various dimensions of perception
  • Detection of pre- or unconscious structures of experiences and meanings
  • Understanding of relevant psychological phenomena and their influence on specific everyday and consumer behavior