mac/conjoint - Find out how to optimize services
What is really important
Hardly any procedure of modern market research delivers as much marketing-relevant information as conjoint analysis. Using CA, one can individually derive demand preferences and price tolerances for certain product parameters, create segmentations based on this, and make statements about the chances of success of alternative product concepts.
Your benefits
- Valid information about the importance of select product attributes and alternative attribute expressions
- Valid analysis of price tolerances for individual service parameters
- Possibility of market simulation and derivation of price distribution functions
- Determination of typical buyer profiles
- Target-attacking analysis