mac/segments - Knowing, how to optimize profits segment specifically
Holistic segmentation as a success factor
Underlying mac/segments is a consistent market segmentation approach in four steps:
(1) Choice of the right criteria for segmentation
(2) State of the art methods for segmentation
(3) Transfer of segment affiliation to the IT-/CRM data base
(4) Development of segment specific measurement programs
Your benefits
- Individually customized for your Company
- Manageable amount of segments
- Segmentation by relevant parameters for controlling (willingness to purchase, customer value, buying behavior, motives)
- Algorithms for transferring the segment affiliation to your IT-/CRM data base
- Possibility to realize additional profit margins by segment-specific marketing measures