mac/mrocs - Generate knowledge from customer communication
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mac/mrocs - Generate knowledge from customer communication

Communicate instead of just asking

Today consumers intensively exchange information about brands, products, and services using social networks on the Internet; a product's image is often determined more by this information exchange between consumers than by the communication of the company itself. With mac/mrocs (market research online communities), not only can companies enter into a direct dialog with their target groups but also actively direct and analyze the communication within the target group.

Your benefits

  • Valid market information in real-time
  • Direct insight into opinion formation process
  • Means to direct customer dialog through targeted agenda setting
  • Utilization of all communication channels of the Internet
  • Effective detection of trends, currents, and early warning indicators
  • Flexible use
  • Highly efficient and cost-effective