mac/media pretest - Find out whether the message is being received
Find out what works
Scientific studies have determined that about 80% of all campaigns that are successful in pretests also perform better in the market. Conversely, 60% of the campaigns with bad performances in pretests also do badly in the market. In light of increasing marketing expenses, pretests are a must for efficient Marketing.
Your benefits
- Detection of optimization potentials
- Insights into the implicit and explicit mechanisms of measures and campaigns
- Assessment of alternative communication measures
- Solid basis for decisions
- Learning effects for future communication measures
- Settlement of conflicts (e.g. judgments about creative design, divergence concerning management)