mac/media pretest - Find out whether the message is being received
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mac/media pretest - Find out whether the message is being received

Find out what works

Scientific studies have determined that about 80% of all campaigns that are successful in pretests also perform better in the market. Conversely, 60% of the campaigns with bad performances in pretests also do badly in the market. In light of increasing marketing expenses, pretests are a must for efficient Marketing.

Your benefits

  • Detection of optimization potentials 
  • Insights into the implicit and explicit mechanisms of measures and campaigns
  • Assessment of alternative communication measures
  • Solid basis for decisions
  • Learning effects for future communication measures
  • Settlement of conflicts (e.g. judgments about creative design, divergence concerning management)