mac/segments - Knowing, how to optimize profits segment specifically
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mac/segments - Knowing, how to optimize profits segment specifically

Holistic segmentation as a success factor

Underlying mac/segments is a consistent market segmentation approach in four steps:

(1)  Choice of the right criteria for segmentation

(2)  State of the art methods for segmentation

(3)  Transfer of segment affiliation to the IT-/CRM data base

(4)  Development of segment specific measurement programs

Your benefits

  • Individually customized for your Company
  • Manageable amount of segments
  • Segmentation by relevant parameters for controlling (willingness to purchase, customer value, buying behavior, motives)
  • Algorithms for transferring the segment affiliation to your  IT-/CRM data base
  • Possibility to realize  additional profit margins by segment-specific marketing measures