mac/nps 2.0 - Knowing, how to shift detractors to promoters
NPS management with system
The NPS (net promoter score) celebrates its triumphant sweep in countless companies. The NPS is not only an index reflecting the willingness to recommend and thereby the customer loyalty - rather it is a strategic element, because every business decision should lead to an improved score in the medium term. Currently there is no valid driver model explaining and managing the NPS. Mac/nps closes the gab with an innovative approach.