mac/maxdiff - Find out what customers value
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mac/maxdiff - Find out what customers value

Successfully separate the wheat from the chaff

In marketing one often comes across situations where there are a number of adequate options to market a product or service. For instance, it could be that an energy provider wants to know what additional services his industrial customers would welcome the most. mac/maxdiff scaling makes it possible to determine a valid ranking of all possible services based on a simple polling technique.

Your benefits

  • Simple polling technique
  • Valid ranking even for a large number of criteria
  • Interval-scaled results
  • Possibility of segment-specific analyses
  • Flexibly combinable with all survey methods (CATI, CAPI, CAWI etc.)
  • Quick, unambiguous, and efficient study results