mac/maxdiff - Find out what customers value
Successfully separate the wheat from the chaff
In marketing one often comes across situations where there are a number of adequate options to market a product or service. For instance, it could be that an energy provider wants to know what additional services his industrial customers would welcome the most. mac/maxdiff scaling makes it possible to determine a valid ranking of all possible services based on a simple polling technique.
Your benefits
- Simple polling technique
- Valid ranking even for a large number of criteria
- Interval-scaled results
- Possibility of segment-specific analyses
- Flexibly combinable with all survey methods (CATI, CAPI, CAWI etc.)
- Quick, unambiguous, and efficient study results