mac/implicit - Find out what really drives customers
Take a look inside the brain of your target group
Consumer behavior is controlled by a complex interaction of reflected and unreflected processes. Our brain does not cognitively process the majority of the stimuli to which we are exposed on a daily basis. However, they still can significantly affect our behavior. Not only do we study unreflected processes, motives, or emotions with qualitative, depth psychology research but we also measure them quantitatively using mac/implicit.