mac/drivers - Find out what drives your key performance indicators
Effective management means adjusting the right screws
Successful company management is measured in economic and non-economic KPIs - Key Performance Indicators. The central question for management is through what measures and areas can one most easily influence the relevant KPIs. The answer to this is provided by mac/drivers.
Your benefits
- Well-founded derivation of potential KPI drivers (from drivers of customer loyalty to new customer acquisition)
- Empirically validated measurement models for KPIs and drivers
- Driver analyses at the highest scientific level
- Understandable representation of driver strengths in percentages
- Set of tools for effective KPI management