mac/loyalty - Find out what makes customer loyal
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mac/loyalty - Find out what makes customers loyal

Systematic customer retention management

Companies have realized that it is significantly more economical to hold on to customers than to win new ones. Customer retention is a top subject on companies' list of goals. mac/loyalty not only includes innovative measurement and analysis tools but also a management system to perform all company activities concerning customer retention.

Your benefits

  • Empirically validated customer loyalty value
  • Operative drivers of customer loyalty
  • Effect analyses of customer retention instruments
  • Efficiency analyses of marketing instruments
  • Buyer sociograms and customer typologies
  • Competitive advantage matrices
  • Valid Churn prognoses
  • Integration in balanced scorecards for internal implementation